Our Story

A Story Stitched in Threads of Tradition

Meeraw may be a new name, but its story began more than 30 years ago.


The family behind Meeraw has been part of the fashion accessories industry for over three decades, working closely with skilled artisans across India and creating handcrafted pieces for international brands and private labels.


Over the years, this became much more than a business. It became a deep understanding of craftsmanship, the patience behind every stitch, the precision behind every embellishment, and the countless hours that go into creating something by hand.


The journey began with the family's father, who built the foundation through years of working with artisans and developing a deep understanding of the craft.

The Hands Behind Every Piece

The Hands Behind Every Piece As the business grew, the family's mother became an integral part of the journey, bringing her eye for design and leading the creative

and merchandising side of the business.

Together, they shaped an approach to fashion accessories that brought craftsmanship and design together.

For the next generation, being surrounded by this world meant seeing the craft up close, the people behind it, the techniques passed down through generations, and the care that goes into transforming an idea into something tangible.

It created an appreciation for something that cannot be manufactured: the human touch.

Ishan Sarna

Rihan Sarna

Carrying a Legacy Forward

When the next generation became more involved in the family business, they began looking at its experience and expertise from a different perspective.

For decades, the family had been creating behind the scenes for others. There was now an opportunity to take everything they had learned, the craftsmanship, the artisan relationships, and the understanding of design, and build something distinctly their own. That idea became the foundation for Meeraw.

In 2026, the brothers came together to build Meeraw as a consumer-facing brand, with the intention of bringing the craftsmanship they had known for generations directly to people who appreciate beautiful, thoughtfully made pieces.

The goal was never to leave behind what came before. It was to give that legacy a new expression.

Crafted With Meaning

Meeraw is rooted in the belief that handmade pieces have a character of their own. Every piece carries the touch of the person who made it, the texture, the intricacies, the small variations and the individuality that make handcrafted work so special.

Meeraw brings this authenticity together with contemporary design, creating festive pieces, everyday accessories, jewellery and more that feel rooted in their craft while belonging in the present.

Even the name Meeraw reflects this philosophy. “Raw” represents authenticity, the most genuine and unfiltered version of oneself. It also speaks to the rawness of handicraft, pieces shaped by hand through skill, patience and human touch.

For Meeraw, the two ideas are deeply connected. The authenticity of the person who carries it, and the authenticity of the hands that create it.

A New Chapter, Rooted in the Past

What began more than three decades ago has now become a new chapter for the family. Meeraw carries forward years of experience, relationships and craftsmanship, while creating something that belongs to a new generation.

It is not about starting from scratch. It is about taking everything that came before, the knowledge, the people, the craft and the values, and carrying it forward in a way that feels relevant today.

From the first generation that built the foundation, to the artisans who continue to bring each piece to life, to the next generation shaping what comes next, Meeraw is a legacy of craft, reimagined for today.